AIDS Healthcare Foundation

Marketing Manager - Kenya

Kenya
Req No
2015-3136
Category
Healthcare
Type
Regular Full-Time

Overview

AMAZING INDIVIDUALS WORKING FOR POSITIVE PEOPLE at AIDS Healthcare Foundation!

 

Does the idea of doing something that really makes a difference in people’s lives while being well-compensated intrigue you? Are you looking to work for an organization that encourages growth and success from each and every one of its employees?

 

If so, AIDS Healthcare Foundation is the place for you!

 

Founded in 1987, AIDS Healthcare Foundation is the largest specialized provider of HIV/AIDS medical care in the nation. Our mission is to provide cutting edge medicine and advocacy, regardless of ability to pay. Through our healthcare centers, pharmacies, health plan, research and other activities, AHF provides access to the latest HIV treatments for all who need them.

  

AHF’s core values are to be:

 

• Patient-Centered

• Value Employees

• Respect for Diversity

• Nimble

• Fight for What’s Right

 

 

STILL INTERESTED? Please continue!

Responsibilities

Develop and roll out AHF Africa Bureau Marketing Strategy in collaboration with the LA based Global Marketing team and Monitor its implementation in line with the organization’s strategic priorities.

  • Develop, roll out and monitor AHF Africa Bureau Marketing Strategy to maximize public awareness/engagement, advocacy and behavioral change.
  • Coordinate the development of, and roll out of country marketing key performance indicator’s and monitoring tools to evaluate and measure the impact of marketing plans.
  • Develop and roll out country protocols for marketing work during emergencies and duress
  • Develop best practices in key population sensitive marketing.

Liaise with Medical, Management , Advocacy and Socio - Economic Empowerment Departments to develop, roll out and monitor marketing plans, documentation, brand profiling to increase public awareness and influence attitudes and behaviors

  • Develop common program framework that ensures integration of marketing in program design
  • Engage all units with marketing engagements collaborations

-          Marketing trips

-          Marketing events

-          Marketing contacts

  • Draw up marketing plans for specific events and campaigns: Hiring, coordination, contracts, accountability, budget, finance, M&E
  • Publicize organizational events and publications
  • Coordinate visits by relevant stakeholders to all sites of operation and ensure that they are availed with adequate information in the most suitable way to profile the organization.

Maintain and uphold AHF standard of documentation, branding and profiling in line with global priorities to deepen our position as a ‘challenger brand’ in fighting AIDS

  • Ensure that marketing is focused on people – the communities we serve, and the impact of our collective action with more participatory and interactive approaches.
  • Carry out audience mapping to include key populations
  • Develop tool kit and material based on existing AHF branding guidelines to support identity building and branding
  • Develop, maintain and grow digital media usage and platforms such as website, twitter, Facebook, and SMS usage
  • Review all documentation to ensure consistency and accuracy before final prints
  • Under the guidance of the organization’s Global Marketing dept. based in Los Angeles review and approve quality materials using current AHF branding guidelines.
  • Take, coordinate and maintain records of all AHF events
  • Build a data base for all AHF events

Contribute to strategic decision via weekly Marketing meetings with the LA Global Marketing team, Middle Management Meetings(MMMs) and Bureau meetings(BMs)

  • Communicate to lower managers updates from MMMs and BMs updates for their action
  • Contribute to discussion and debate in MMMs and BMs
  • Communicate to Management concerns and issues for decision making as may have been identified from within and without the organization
  • Follow up decisions taken by the MMMs and BMs.
  • Maintain professional confidentiality in relation to all activities of AHF.
  • Maintain and foster positive working relationships with all Managers and team members

Initiate and sustain strategic linkages with potential service providers to ensure obtaining of cost effective products with compromising standards.

  • Identify marketing opportunities
  • Build contacts with vendors
  • Periodic review and appraisal of vendors. Feed back to management which vendors should and should not be maintained in our data base
  • Seek new promotional opportunities for AHF services
  • Build relationships with city authorities to ensure consistent buy-in of AHF products and services in a given city.

 Participation in AHF Meetings/Committees

  • Attend regular department Staff Meetings.
  • Attend Global Marketing Meetings.
  • Attend all applicable meetings relating to marketing and promotion of the work that we do.

 Supervisory Responsibilities

This job has no supervisory responsibilities at this time

Qualifications

Education and/or Experience

  • Minimum of a Bachelor’s Degree in Marketing or Business related field from an accredited University.
  • Minimum 5 years of proven experience in health marketing
  • Sustained experience in popular mobilization and events management work at a National and International level.
  • Proven experience in relationship building, partnership formation and management.
  • Familiarity with the relevant countries’ marketing and advertising laws and procedures.

 

Skills and Specifications

  • Extensive knowledge in every aspect of marketing strategies to achieve the organizations objectives.
  • Strong understanding of market dynamics and clientele requirements.
  • Graphic Design and layout  - Must be proficient in Adobe CS & Microsoft Office software
  • Website designing and management – Skills in WordPress or similar CMS, and/or HTML/CSS a plus
  • Video production and editing
  • Photography and photo editing
  • Excellent Communication and Public Relations skills
  • Proven ability to create, develop and implement strategic events and tactics.
  • Material development and publishing
  • Documentation and Reporting
  • Good organizational, research, negotiation and analytical capabilities
  • Good interpersonal and project management.

Required Competencies

  • Adaptation skills: ability to work well in a multicultural environment
  • Highly motivated, responsible, self-directed, resourceful and flexible
  • Conceptual, strategic and analytical skills;
  • Collaboration and Team work;
  • Decision making and problem solving skills;
  • Partnership and Negotiation skills
  • Creativity and ability to be innovative, proactive and to work under pressure
  • Communicate with impact with various stakeholders
  • Be available to travel inside and outside the country

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